Creating a Viral Expansion Loop?

I’ve just encountered a new term whilst investigating ways to develop an approach to create a critical mass for my brainchild. The term as demonstrated by the founders of Ning Gina Bianchini Marc Andreessen, refers to the exponential replication of a business model by, in their words, “incorporating virality into the functionality of the product.”.

So one user gets more users, who get more users still. We’re all suckers for the get rich quick pyramid aren’t we! There was an intersting programme on ABC the other evening, spookily it was looking at this phenomenon that Viral Expansion Loops use as a founding premise, the network.

The link to the programme can be found here. The six degrees of Kevin Bacon! Is finding a common, replicable link between strangers the key to business growth nirvana?

Hello world!

I have decided to take the plunge. Start a business. Although I am a temporary resident, have no finances to back me and have no web app development experience.

Given these constraints. I feel I am perfectly positioned to make major inroads to my initial industry of choice…finance.

My background in process improvement within financial services, not for profit and local government is nothing compared to the learnings I have absorbed as a customer of banks.

There are some interesting/innovative web apps out there. I plan to play the game on a different curve.

David