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	<title>Playing on a different curve</title>
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	<link>http://theibarn.wordpress.com</link>
	<description>Insights into how I'm starting my own business, without meeting people.</description>
	<lastBuildDate>Thu, 04 Dec 2008 14:00:39 +0000</lastBuildDate>
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		<title>Playing on a different curve</title>
		<link>http://theibarn.wordpress.com</link>
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		<title>To Host or Not to Host</title>
		<link>http://theibarn.wordpress.com/2008/12/05/to-host-or-not-to-host/</link>
		<comments>http://theibarn.wordpress.com/2008/12/05/to-host-or-not-to-host/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 14:00:39 +0000</pubDate>
		<dc:creator>djhodgson</dc:creator>
				<category><![CDATA[Online Tools]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://theibarn.wordpress.com/?p=37</guid>
		<description><![CDATA[My dilemma. I have used protoshare to collaborate with my developer on building a sound site map. It uses a wysiwyg type of concept. However, all good things must come to an end. Protoshare has been able to convey the basic premise of what my web business will deliver. Key word, basic. I firmly believe [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theibarn.wordpress.com&amp;blog=5399584&amp;post=37&amp;subd=theibarn&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>My dilemma. I have used protoshare to collaborate with my developer on building a sound site map. It uses a wysiwyg type of concept. However, all good things must come to an end. Protoshare has been able to convey the basic premise of what my web business will deliver. Key word, basic.</p>
<p>I firmly believe that the key to an awesome website is simplicity, whilst protoshare certainly keeps things simple, it&#8217;s almost too simplistic in conveying a finished product.</p>
<p>My real world example is like being asked if you think a room will look good in a particular colour from a small painted patch of wall. You simply need to see the big picture. Why? Because only approximatey 60% of the population are visual thinkers. That is to say, 60% of the world prefer a visual demonstration, articulation of the thing (in my case a web app) that you are talking about. The remainder either respond better to listening or lists or an emotional response.</p>
<p>Protoshare, does not do your prototype justice to any of these groups. It&#8217;s a nice idea, it simply doesn&#8217;t execute far enough down my development path. If I was developing a simpler web app I think it would be great.</p>
<p>Therefore I have answered my own question, time to check out the hosting solutions that are out there. <a title="Dreamhost" href="http://www.dreamhost.com" target="_blank">Dreamhost </a>and <a title="WebCity" href="http://www.webcity.com.au" target="_blank">Webcity </a>are two that will be reviewed next blog.</p>
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			<media:title type="html">djhodgson</media:title>
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	</item>
		<item>
		<title>Communicating the Plan</title>
		<link>http://theibarn.wordpress.com/2008/11/26/comunicating-the-plan/</link>
		<comments>http://theibarn.wordpress.com/2008/11/26/comunicating-the-plan/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 05:42:12 +0000</pubDate>
		<dc:creator>djhodgson</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Online Tools]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://theibarn.wordpress.com/?p=28</guid>
		<description><![CDATA[The plan is in place, it is set into basecamp. How on Earth do I communicate and work with other people on getting this well thought out list of tasks over the line to completion? I would suggest that the tools used here, outside of basecamp are the most mature out of all the tools [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theibarn.wordpress.com&amp;blog=5399584&amp;post=28&amp;subd=theibarn&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The plan is in place, it is set into <a title="basecamp" href="http://www.basecamphq.com" target="_blank">basecamp</a>. How on Earth do I communicate and work with other people on getting this well thought out list of tasks over the line to completion?</p>
<p>I would suggest that the tools used here, outside of basecamp are the most mature out of all the tools I have used. Predominantly, I have created documents using the writeboards within basecamp, these can be shared and permit collaboration on a single document whilst the changes are tracked as different versions. I can then compare versions to see what has changed. Very nice and erradicates the numerous softcopy versions of the same document that often fly around.</p>
<p>There are other ways of sharing and collaborating on work Adobe have <a title="Adobe Acrobat" href="http://www.acrobat.com" target="_blank">Acrobat</a> and Google&#8217;s product is also worth mentioning <a title="Google docs" href="http://docs.google.com/" target="_blank">Google docs</a>. The aim here is a more souped up version of a writeboard, almost a Word replacement. I didn&#8217;t like the fact that my docs wouldn&#8217;t be centralised in my basecamp account therefore stayed with the basecamp writeboards.</p>
<p>If I wanted to communicate more quickly then I also checked out voip telephony and, to my dismay found the offerings too clunky. They overpromise their service. The providers I tried out were <a title="Freshtel" href="http://www.freshtel.net/" target="_blank">Freshtel</a> and <a title="Pennytel" href="http://www.pennytel.com/" target="_blank">Pennytel</a>. The freshtel service is really light on features such as e-mail voicemail (unified messaging) and the pennytel service is just poor, especially after it promised an iPhone app, it dodn&#8217;t work.</p>
<p><a title="Skype" href="http://www.skype.com" target="_blank">Skype</a> is the way forward. Most people seem to be on Skype (a consideration with any IM tool). The service transcends most firewalls and OS issues. If you need to communicate something quickly and it can&#8217;t be posted on the writeboard or the message board in basecamp, I recommend Skype &#8211; you can always save the transcript to basecamp later.</p>
<p>Finally, a product that I was exposed to and hope to never be exposed to ever again is Microsoft&#8217;s <a title="Livemeeting" href="http://office.microsoft.com/en-gb/livemeeting/default.aspx" target="_blank">Livemeeting</a>. I was given a demo of a product from a chap in London. Before the event I logged into the livemeeting site, ensured my settings were all configured and then on the eve of the demo attempted to log back in&#8230;.well not-so-Livemeeting &#8211; it was like being stuck in a timewarp except the &#8220;page loading&#8221; (the equivalent of hold music) graphics were slightly better&#8230;never again. I much prefer <a title="Dim Dim" href="http://www.dimdim.com" target="_blank">Dim Dim</a>.</p>
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			<media:title type="html">djhodgson</media:title>
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		<title>Project/concept management online</title>
		<link>http://theibarn.wordpress.com/2008/11/19/projectconcept-management-online/</link>
		<comments>http://theibarn.wordpress.com/2008/11/19/projectconcept-management-online/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 22:58:30 +0000</pubDate>
		<dc:creator>djhodgson</dc:creator>
				<category><![CDATA[Online Tools]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://theibarn.wordpress.com/?p=21</guid>
		<description><![CDATA[The last blog was about Basecamp and how I&#8217;ve enjoyed using it. This time around, I&#8217;ll focus on some of the key areas that I have found particualrly useful in conceptualising an idea. One of the fundamental ways of working that I have embraced has been visual thinking. Well there are some alternatives to MS [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theibarn.wordpress.com&amp;blog=5399584&amp;post=21&amp;subd=theibarn&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The last blog was about <a title="Basecamp" href="http://www.basecamphq.com" target="_blank">Basecamp</a> and how I&#8217;ve enjoyed using it. This time around, I&#8217;ll focus on some of the key areas that I have found particualrly useful in conceptualising an idea.</p>
<p>One of the fundamental ways of working that I have embraced has been visual thinking. Well there are some alternatives to MS Visio and Concept Draw out there. First up, pen and paper &#8211; yes I&#8217;m a fan of <a href="http://www.moleskine.com" target="_blank">Moleskine</a>.</p>
<p>However, when the going gets digital there are a number of options. As I write this I am sat at my archaic Win 2k work laptop. At home, I have my gorgeous MacBook Air. I needed a solution that would cross the boundaries, indeed time travel in the case of this scenario.</p>
<p>My first activity was mindmapping, I used <a title="Mindomo" href="http://www.mindomo.com" target="_blank">Mindomo</a>, it was quick, easy and free. There are other solutions out there but for the purpose of creating a <a title="Tony Buzan" href="http://www.buzanworld.com/" target="_blank">Buzan</a> mindmap this worked perfectly. It also enabled me to work on my ideas when they came to me, rather than wait until I got home.</p>
<p>The next step was to rework my intial thoughts into something more robust that would lead to tangible outcomes. I found I needed this step, it prevented me from lurching into something that &#8220;seemed right at the time&#8221;. I transposed my intial thoughts into something more robust, for this I used <a title="MindManager" href="http://www.mindjet.com" target="_blank">mindmanger</a> for the mac. (if I didn&#8217;t already have the this software I would look to use something like <a title="XMind" href="http://www.xmind.net/" target="_blank">XMind</a>.) Take a look at Xmind, there&#8217;s a Win version a Mac version and a version you can run from a USB stick. oh, and it&#8217;s free.</p>
<p>Having rationalised the intial brain dump, I found that tasks, actions, events call them what you will, started falling out of the high level plan and I simply updated the milestones and to-dos in my basecamp. Simple really.</p>
<p>There you have it, how to go from zero to a basic project plan using free software&#8230;more or less.</p>
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			<media:title type="html">djhodgson</media:title>
		</media:content>
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		<item>
		<title>Start-Up Tools for entrepreneurs:</title>
		<link>http://theibarn.wordpress.com/2008/11/18/start-up-tools-for-entrepreneurs/</link>
		<comments>http://theibarn.wordpress.com/2008/11/18/start-up-tools-for-entrepreneurs/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 02:32:21 +0000</pubDate>
		<dc:creator>djhodgson</dc:creator>
				<category><![CDATA[Online Tools]]></category>
		<category><![CDATA[Project Management]]></category>

		<guid isPermaLink="false">http://theibarn.wordpress.com/?p=16</guid>
		<description><![CDATA[Having seen a number of books published where the author has published how they wrote and constructed the book I thought I would do the same with a company. Hopefully this will provide some insight into working fast and spending little. Where did I start? Project Management Idea Management Well like all the books on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theibarn.wordpress.com&amp;blog=5399584&amp;post=16&amp;subd=theibarn&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Having seen a number of books published where the author has published how they wrote and constructed the book I thought I would do the same with a company. Hopefully this will provide some insight into working fast and spending little.</p>
<p>Where did I start?</p>
<p><span style="text-decoration:line-through;"><strong>Project Management</strong></span> <strong>Idea Management</strong></p>
<p>Well like all the books on entreprenership say, start with the end in mind. The goal here is therefore to plan the exit strategy first and work backwards. Identifying the concept, building the concept and then orchestrating the many moving parts is often done using MS Project in large corporations. Frequently the large corporation hasn&#8217;t rolled MS Project out to all employees (to save cost!) therefore the project tool becomes disparate excel spreadsheets, e-mails, powerpoints and the lone operator of MS Project.</p>
<p><img src="/DOCUME~1/hsndd4/LOCALS~1/Temp/moz-screenshot.jpg" alt="" /></p>
<p>No fear. For free, I have used the all -in-one tool <a title="Basecamp" href="http://www.basecamphq.com" target="_blank">basecamp</a>, just one of a suite of products from 37 Signals. It is an awesome tool, you do need to be a project heretic to use it though. Manage by outcome and you&#8217;ll reap the rewards. Look for the lack of gant chart and you will ditch it instantly. Who uses those gants anyway?</p>
<p>Within basecamp there are six main areas:</p>
<ul>
<li>Dashboard</li>
<li>Message Boards</li>
<li>Files</li>
<li>Writeboards (my favourite)</li>
<li>To Do Lists and</li>
<li>Milestones</li>
</ul>
<p>Coupled to the fact that this becomes the project central repository for project information it becomes and invaluable asset to the project team, be it a three person show, or a much larger programme of works as Basecamp can handle multiple projects with multiple resources.</p>
<p>Next time, building a prototype&#8230;</p>
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			<media:title type="html">djhodgson</media:title>
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		<title>An old rugby coach</title>
		<link>http://theibarn.wordpress.com/2008/11/05/an-old-rugby-coach/</link>
		<comments>http://theibarn.wordpress.com/2008/11/05/an-old-rugby-coach/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 01:24:13 +0000</pubDate>
		<dc:creator>djhodgson</dc:creator>
				<category><![CDATA[Goal Setting]]></category>

		<guid isPermaLink="false">http://theibarn.wordpress.com/?p=11</guid>
		<description><![CDATA[Once in the distant past I used to play rugby, union that is. I recall that during a period of four years we were lucky enough to have one coach, an ex-services hooker, whose favourite command when we were performing drills was &#8216;focus&#8217;. Sounds like the usual rugby babble. It&#8217;s actually the key to getting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theibarn.wordpress.com&amp;blog=5399584&amp;post=11&amp;subd=theibarn&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img class="size-full wp-image-12" title="Focus" src="http://theibarn.files.wordpress.com/2008/11/images.jpeg?w=450" alt="Focus on one thing"   /></p>
<p>Once in the distant past I used to play rugby, union that is. I recall that during a period of four years we were lucky enough to have one coach, an ex-services hooker, whose favourite command when we were performing drills was &#8216;focus&#8217;.</p>
<p>Sounds like the usual rugby babble. It&#8217;s actually the key to getting exactly what you want in whatever you do. He never said what to focus upon, we all knew what we wanted to focus on and that&#8217;s why this post is here and now. We all have our own goals and dreams and we all need to focus. Focus on achieving those goals. </p>
<p>It&#8217;s often when we shift focus that we drop the ball. My focus this week as discussed in the previous post is critical mass. I have a vast range of other activities happening around me right now but my main focus is getting my product bought into by enough people that I have a compelling argument to continue developing my product. I am focussed on how that success will look, sound and feel and also on the intermediary steps and tasks that will happen along the way. </p>
<p>So how do we maintain focus? I personally believe that focus is relatively easy to maintain over short sprints and much more difficult over a longer distance. Therefore establishing short term goals, chunking down a task is vital to me in succeeding in any project. What are the steps required in order to achieve your goal? What do they look like? If you don&#8217;t know, come closer towards right now. What do you need to do right now in order to discover the next step! Get off the couch? Go and ask an expert? Google-it?</p>
<p><span style="color:#0000ee;text-decoration:underline;"><br />
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<p>Does this mean that I only work on one thing at a time? I wish. It means I only focus on one thing at a time.</p>
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			<media:title type="html">djhodgson</media:title>
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			<media:title type="html">Focus</media:title>
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		<title>Creating a Viral Expansion Loop?</title>
		<link>http://theibarn.wordpress.com/2008/11/04/creating-a-viral-expansion-loop/</link>
		<comments>http://theibarn.wordpress.com/2008/11/04/creating-a-viral-expansion-loop/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 04:30:23 +0000</pubDate>
		<dc:creator>djhodgson</dc:creator>
				<category><![CDATA[Business Planning]]></category>
		<category><![CDATA[Start-Up]]></category>
		<category><![CDATA[Terminology]]></category>

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		<description><![CDATA[I&#8217;ve just encountered a new term whilst investigating ways to develop an approach to create a critical mass for my brainchild. The term as demonstrated by the founders of Ning Gina Bianchini Marc Andreessen, refers to the exponential replication of a business model by, in their words, &#8220;incorporating virality into the functionality of the product.&#8221;. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theibarn.wordpress.com&amp;blog=5399584&amp;post=5&amp;subd=theibarn&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve just encountered a new term whilst investigating ways to develop an approach to create a critical mass for my brainchild. The term as demonstrated by the founders of <a href="http://www.ning.com/">Ning</a> Gina Bianchini Marc Andreessen, refers to the exponential replication of a business model by, in their words, &#8220;incorporating virality into the functionality of the product.&#8221;.</p>
<p>So one user gets more users, who get more users still. We&#8217;re all suckers for the get rich quick pyramid aren&#8217;t we! There was an intersting programme on ABC the other evening, spookily it was looking at this phenomenon that Viral Expansion Loops use as a founding premise, the network.</p>
<p>The link to the programme can be found <a href="http://http//www.abc.net.au/tv/documentaries/interactive/futuremakers/ep4/">here</a>. The six degrees of Kevin Bacon! Is finding a common, replicable link between strangers the key to business growth nirvana?</p>
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			<media:title type="html">djhodgson</media:title>
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		<title>Hello world!</title>
		<link>http://theibarn.wordpress.com/2008/10/23/hello-world/</link>
		<comments>http://theibarn.wordpress.com/2008/10/23/hello-world/#comments</comments>
		<pubDate>Thu, 23 Oct 2008 04:24:41 +0000</pubDate>
		<dc:creator>djhodgson</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Start-Up]]></category>

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		<description><![CDATA[I have decided to take the plunge. Start a business. Although I am a temporary resident, have no finances to back me and have no web app development experience. Given these constraints. I feel I am perfectly positioned to make major inroads to my initial industry of choice&#8230;finance. My background in process improvement within financial [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theibarn.wordpress.com&amp;blog=5399584&amp;post=1&amp;subd=theibarn&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I have decided to take the plunge. Start a business. Although I am a temporary resident, have no finances to back me and have no web app development experience.</p>
<p>Given these constraints. I feel I am perfectly positioned to make major inroads to my initial industry of choice&#8230;finance.</p>
<p>My background in process improvement within financial services, not for profit and local government is nothing compared to the learnings I have absorbed as a customer of banks.</p>
<p>There are some interesting/innovative web apps out there. I plan to play the game on a different curve.</p>
<p>David</p>
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